Bass’ titles for It’s a Mad Mad Mad Mad World come in at just over four minutes — his longest sequence, second only to West Side Story in 1961. He directed it in 1963, the same year that he designed the iconic poster for Hitchcock’sThe Birds. The animation techniques used by Bass in Mad World were heavily influenced by a new movement in the cartoon industry that favored a modern, stylized aesthetic over the then-dominant school of Disney hyper-realism.
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